Big Boy's Bootleg

#branding #artdirection #packaging

Big Boy's Bootleg is a fictional concept beer brand inspired by the roaring 20's and prohibition. The purpose of this project is to exercise and showcase art direction, experiment with typography, illustration, ideation, learn 3D skills, and to internalize the branding process.

'Brown paper Big Boy's Bootleg American Style Lager beer bottles, 'Big Boy's Bootleg' and 'American Style Lager' text.'
'Brown paper, four beer bottles, 'Big Boy's Bootleg' label, 'American Style', 'Bitter', 'Mild-Ale', 'Porter'.'
'Brown bottles, 'Big Boy's Bootleg' label, tan label, black text, four different beer types.'
'Brown paper boxes, 'Big Boy's' and 'We Want Beer' text, old-style font, black and white.'
'Brown cardboard background, numerous dark brown glass bottles with tan labels, 'Big Boy's Bootleg' and 'Bitter' text.'
'Old truck bed made of wood, black metal frame, 'Big Boy's Bootleg' and 'American Style Lager' beer bottles.'
A prohibition-themed graphic poster featuring circular badges with slogans like 'The Saloon Must Go' and 'Vote No'.
A vintage black and white illustration of a 1920s-era delivery van.
A flat-lay arrangement of four vintage-style marketing flyers for Big Boy's Bootleg beer on a rustic wood surface.
Abstract architectural detail showing vertical wooden siding on a building, possibly a barn or brewery.
A spiral-bound sketchbook open to pages filled with hand-drawn logo concepts and bottle illustrations for Big Boy's Bootleg.
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Preview Image
Open for Commissions and Full Time Work.