El Leñador

#branding #artdirection #typography

El Lenador brand identity design featuring custom hand-lettered logotype, rustic tableware, uniforms, and Mexican rotulacion-style signage for Hermosillo asadero.

Outdoor rectangular sign with deep maroon background and black metal frame displaying El Lenador hand-lettered cursive logo in white with EST 2003 tagline against clear blue sky with power lines below
Three El Lenador restaurant staff members posing in branded uniforms - woman in white polo with embroidered logo, man in black apron with maroon accent towel, man in maroon polo - all featuring cursive logo embroidery
Overhead view of rustic artisan stoneware plates in earthy tan and brown tones arranged on weathered wooden table with black cast iron skillet featuring embossed El Lenador EST 2003 logo in center
Stack of cream-colored branded letterhead and invoice pads on wooden surface featuring El Lenador maroon cursive logo header with contact details and ruled form layout for restaurant orders
Gray cinder block wall with hand-painted Mexican rotulacion-style mural showing El Lenador cursive logo with cowbell icon on left and dark brown promotional text reading Carne Asada Todos Los Dias with business hours and address on right