Graphic Designer • Art Direction • Branding • Illustration • Web & Digital Design
Design systems that translate from concept to production across print, apparel, digital, and experiential campaigns.
I'm a graphic designer with over seven years of experience spanning print, apparel, branding, marketing, and digital media. I specialize in building design systems that translate across mediums, logos that scale, files that print cleanly, and visuals that carry meaning from screen to shop floor.
My work is rooted in design thinking, balancing concept with execution to deliver clarity, craft, and consistency. Each project is an opportunity to transform strategy into a visual language that connects with audiences and earns trust for the teams behind it.
Started designing at 16, producing flyers, yearbook pages, myspace profiles, logos, posters, and illustrations. Secured my first professional client while in university and later took on commissions from faculty. Projects include branding, advertising, typography, and illustration for a wide range of clients.
Helped lead rebranding efforts and directed art for digital campaigns. Built reusable grids, templates, and icons. Created cohesive design languages for YouTube content, managed social media graphics, and developed a digital course spanning branding, web, and marketing deliverables.
Designed banners, decals, and safety signage while producing graphics for apparel through screen printing and embroidery. Managed high-volume production, up to 30 concurrent projects and 100+ emails daily, delivering design services for hundreds of clients.
Relocated for corporate internship experience, producing pre-press POS displays for supermarkets and refining pre-flight design and production skills.
B.A. in Graphic Design → Universidad de Sonora (2013–2017)
For design projects, I follow a design thinking workflow that keeps strategy, collaboration, and execution aligned.